We’ve all heard that old saw about trying to teach a pig to sing. “Never try to teach a pig to sing; it wastes your time and it annoys the pig.” I believe that same adage applies, at some level, … Continue reading →

We’ve  been talking a lot about seasonal marketing lately at MarketingSavant.  It fits well with an overall social media content strategy and whether you’re a local shop, a national brand or a B2B supplier hidden behind the scenes, you can … Continue reading →

The changing of seasons or the onset of a holiday is the perfect time to delve into a new marketing campaign. There’s excitement in the air and consumers have a reason to buy; whether it’s the thought of going back … Continue reading →

Last week I had the pleasure of spending a few days at NeoCon, the large contract furnishings trade show that’s held in Chicago every June. I’ve attended the show as a sales rep, vendor, consultant and of course and just … Continue reading →

Would you fly on Hooters Air? How about eating a Mickey burger? Speaking of food, how about that Colgate frozen stir fry dinner?   Some of these brand extensions sound a bit whacky, but what makes them at least tangible … Continue reading →

Very few of us spend as much time on LinkedIn as we do tending to our Facebook Pages. LinkedIn is like that spare bedroom in your house that you only hang out in once a month or so. You know … Continue reading →

Once considered a novel set of marketing tools and channels, social media has evolved from an experimental phenomenon used by only the most adventurous organizations to a must-have set of tools that every marketer and business owner is challenged to … Continue reading →

MarketingSavant conducts webinars on marketing, social media, thought leadership and technology periodically throughout the year. Check the calendar below and click the sign up link for those webinars that appeal to you. Seasonal Marketing: Prepping for the Next Wave so … Continue reading →

Thanks to desktop applications like Hootsuite and Tweetdeck, we rarely have to log on to Twitter anymore unless we really want to. Once we have our profile set up, it’s easy to get caught up in the action and essentially, … Continue reading →

If you’ve been putting off updating your Facebook page because you’re boycotting Timeline, or if you’re just intimidated by the change, delay no more! The Facebook portion of our Spring Cleaning initiative is heavily focussed on making sure your Timeline … Continue reading →