Whitepapers & e-Books
This page showcases some of the more recent e-books, whitepapers and briefing papers that we’ve completed. Sorry, but for the time being, if you’d like to receive all of the documents, you’ll need to invest the few extra seconds in takes to sign up to receive each of them.
Marketech 2009/2010 – The Guide to Emerging Marketing Technology and Social Media |
|
 This guide covers the most current and viable marketing technology and social media vehicles available to business. |
Executive Summary In 2007, we wrote the "MarkeTech ‘08" guide to marketing technology as an American Marketing Association members-only e-book to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, e-mail, widgets and video. Much has changed since then and we’ve updated the guide for 2009-2010 with a few new chapters, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you’ll find in any e-book of it’s kind! This year’s MarkeTech guide features the following chapters:
This e-book is a collection of current marketing and social media technology with guidance on how to use these tools in your business today! |
 |
|
Executive Briefing Paper: The Hierarchy of Effects |
|
Looking for more information on the Hierarchy of Effects? Download our newest Executive Briefing Paper on how to use the Hierarchy of Effects to your marketing advantage. |
Executive Summary
Many marketers know the Hierarchy of Effects, but they usually called it by a different name such as AIDA, the sales funnel, the demand funnel, the purchase process or something similar. Whatever name it goes by, the end result is the same. The Hierarchy of effects is the natural process of marketing where you begin with the total, unaware potential market for your brand, progress through a series of stages, including awareness, preference and purchase and ideally end up in a state of loyalty. However, most marketers have never mapped concrete marketing goals to the identified stages of the hierarchy and thus do not understand nor have they harnesses its true power. This briefing paper examines the strategic value and practical uses for a well-defined Hierarchy of Effects for your organization and target markets. |
|
|
|
30 Marketing Ideas in 30 Days – Entrepreneurs DIY Marketing Guide |
|
Even in struggling economic times, small businesses’ entrepreneurial spirit continues to be a driving force in the American economy. |
Executive Summary
Do-it-yourself marketing doesn’t mean that you have to do everything by yourself! This e-book and the e-course you signed up for are here to help. Just like how The Home Depot tells its customers that “they can do it and the Home Depot can help” them. You can do your own marketing and you can do it with a little help from your friends in marketing. What can you do in 30 days? What you can do is you put your energy into marketing each and every day for the next 30 days during Entrepreneurs “Do It Yourself” Marketing Month? Think about it. If you put even 20 minutes into marketing your business each day, where will you be at the end of the month? At the end of the year? Go ahead, we’re here to help! This e-book is catalyst for your marketing endeavors and business growth. |
|
|
|
Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers |
|
The marketer interviews in this e-book are a great resource for inspirational marketing advice. You’re certain to find ideas that you can use in your business. |
Executive Summary
You’ve all heard the phrase “may you live in interesting times”, allegedly first uttered by the Chinese. Well, that’s only part of the story. In truth, there’s little, if any, historical reference that ties this to the Chinese, or anyone else for that matter. The real Chinese phrase, which translates to “heroes’ are made in challenging times.” The people that lead (and market) the companies that survive and thrive in these and all tough times are the real heroes that we speak of. This e-book is a collection of wisdom from every day marketing heroes who are making their way in industry day by day. |
|
|
|
Marketech ‘08 – The Guide to Emerging Marketing Technology and Social Media |
|
 This guide covers the most current and viable marketing technology and social media vehicles available to business. |
Executive Summary This guide serves as an overview of the marketing Marketech 08 includes a definition for each of the concepts and technologies listed. For the purpose of this booklet, we’ve chosen to source these definitions rom Wikipedia, technology pioneers, industry associations, technologyfathering organizations and other resources that move a bit faster than the hard copy dictionary collecting dust in your cubicle. Times have changed, and marketing technology moves fast! This e-book is a collection of current marketing technology with guidance on how to use these tools in your business today! |
|
|
|
MySpace, YourSpace & TheirSpace Guide to Social Networking |
|
This e-book will help you create a strategy to connect with your customers in online social networks. |
Executive Summary
Today 84% of online consumers belong to at least one online social network. That’s an amazing opportunity for marketers to connect with customers and promote their brand. But how much do you know about the social networking arena? What do you need to consider before developing your social networking marketing campaign? This guide offers perspective on the growth of social networks, dispels common myths, provides statistics on behaviors and demographics, and presents ideas and considerations for getting started. In MySpace, YourSpace & TheirSpace, you’ll find ideas, examples and insights, to show you how and why social networks and online communities should be part of your current and future marketing plans. This white paper is a great primer on social networks and using them for marketing. This guide will give you the know-how to know where to start in social network marketing. |
|
|
|
