Whitepapers & E-Books

Free Social Media, Marketing and Technology Whitepapers created the by MarketingSavant team.

1000 Fans in 30 Business Days E-Book
Whether you’re ready to kick off your Facebook page or you’ve already created one but just haven’t gained much traction, this guide will walk you through the acquisition of your first 1000 fans and beyond.

We’ve broken down the process, day-by-day, week-by-week for 30 business days. Each week we’ll focus on new and exciting ways to develop a targeted following. You’ll learn a plethora of strategies to gain fans organically through your daily efforts and using social catalysts to grow your following exponentially.

Don’t be intimidated by the daunting challenge of growing your Facebook following from the ground up. Have confidence in the plan and the tools in place to achieve your goal of reaching 1000 fans in 30 business days.

Pinterest E-Book: All Aboard the Pinterest Train
Got an interest in Pinterest? In this 40-page e-book you will find ideas, answers and a bit of Pinspiration on how Pinterest is helping businesses just like yours take social media to the next level.

Whether you’re already Pinning like crazy and suffering from Pinsomnia or just exploring how Pinterest might relevant for your business, somewhere in this 40-page e-book, you’ll find ideas, answers and a bit of Pinspiration on how Pinterest is helping businesses just like yours take social media to the next level on the fastest-growing new social media platform.

In this complete e-book on using Pinterest for social media marketing, you’ll learn things like what makes Pinterest so addicting, how does Pinterest work for marketers, Pinterest tips & tricks and how to use Pinterest in promotions and contests.

30 Social Media Marketing Ideas for the Holidays
The Holidays are a wonderful time for so many reasons and they’re a wonderful time for marketers to engage their customers in social media. With 57% of consumers conducting any one of a variety of holiday shopping activities on social networks, it’s no wonder that social media has become a key driver of buzz, traffic and sales during the holiday season. 30 Social Media Marketing Ideas for the Holidays is a great stocking stuffer with 30 quick ideas that will boost your brand during this merry season.

10 Effective Facebook Pages and 23 Facebook Marketing Ideas e-Book
Facebook pages created for the world’s top brands like Starbucks, Cranium, Threadless and Harley-Davidson are nice, but what about for the rest of us who don’t have that kind of budget or, frankly, the “need” for the level of sophistication that those brands have applied to their pages? We just need some solid design, some creativity and an overall engaging experience. This e-book profiles seven great Facebook pages and lists over 20 great ideas that are within reach of nearly every business without the need for thousands of dollars in Facebook development. Whether you’re a small business or a mega-enterprise, there are ideas here for you!

Practical Social Media Tools
Over 70 tools you can use today to take your social media program to new heights. The Social Media Tools Guide is a comprehensive list of social media marketing tools that we recommend for organizations considering social media management responsibilities. Some tools overlap (such as WordPress and MovableType) but their inclusion here is meant to provide you with a set of options to evaluate for your own implementation needs. There are hundreds of social media tools that you can use in each category outlined in the guide. You will also find a section with links to more information.

Marketech: The Guide to Emerging Marketing Technology and Social Media
Marketing is a comprehensive 90-page guide to marketing technology to help you navigate the practical, useful and marketing-friendly technology tools like blogs, e-mail, widgets and video. You’ll find comprehensive chapters on the topics below, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you’ll find in any e-book of it’s kind! Marketech covers the most current social media marketing topics like Social Media Mining, Buzz Monitoring, Twitter, Blogging, Facebook, LinkedIn and more!

30 Marketing Ideas in 30 Days – Entrepreneurs DIY Marketing Guide
Do-it-yourself marketing doesn’t mean that you have to do everything by yourself! This e-book and the e-course you signed up for are here to help. Just like how The Home Depot tells its customers that “they can do it and the Home Depot can help” them. You can do your own marketing and you can do it with a little help from your friends in marketing. What can you do in 30 days? Think about it. If you put even 20 minutes into marketing your business each day, where will you be at the end of the month? At the end of the year? Go ahead, we’re here to help! This e-book is a catalyst for your marketing endeavors and business growth.

Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers
You’ve all heard the phrase “may you live in interesting times”, allegedly first uttered by the Chinese. Well, that’s only part of the story. In truth, there’s little, if any, historical reference that ties this to the Chinese, or anyone else for that matter. The real Chinese phrase, which translates to “heroes’ are made in challenging times.” The people that lead (and market) the companies that survive and thrive in these and all tough times are the real heroes that we speak of. This e-book is a collection of wisdom from every day marketing heroes who are making their way in industry day by day. The marketer interviews in this e-book are a great resource for inspirational marketing advice. You’re certain to find ideas that you can use in your business.

MySpace, YourSpace & TheirSpace Guide to Social Networking
Today 84% of online consumers belong to at least one online social network. That’s an amazing opportunity for marketers to connect with customers and promote their brand. But how much do you know about the social networking arena? What do you need to consider before developing your social networking marketing campaign? This guide offers perspective on the growth of social networks, dispels common myths, provides statistics on behaviors and demographics, and presents ideas and considerations for getting started. In MySpace, YourSpace & TheirSpace, you’ll find ideas, examples and insights, to show you how and why social networks and online communities should be part of your current and future marketing plans. This white paper is a great primer on social networks and using them for marketing. This guide will give you the know-how to know where to start in social network marketing.

Executive Briefing Paper: The Hierarchy of Effects
Many marketers know the Hierarchy of Effects, but they usually called it by a different name such as AIDA, the sales funnel, the demand funnel, the purchase process or something similar. Whatever name it goes by, the end result is the same. The Hierarchy of effects is the natural process of marketing where you begin with the total, unaware potential market for your brand, progress through a series of stages, including awareness, preference and purchase and ideally end up in a state of loyalty. However, most marketers have never mapped concrete marketing goals to the identified stages of the hierarchy and thus do not understand nor have they harnesses its true power. This briefing paper examines the strategic value and practical uses for a well-defined Hierarchy of Effects for your organization and target markets.