Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers

You’ve all heard the phrase “may you live in interesting times”, allegedly first uttered by the Chinese. Well, that’s only part of the story. In truth, there’s little, if any, historical reference that ties this to the Chinese, or anyone else for that matter. The real Chinese phrase, which translates to “heroes’ are made in challenging times.” The people that lead (and market) the companies that survive and thrive in these and all tough times are the real heroes that we speak of. This e-book is a collection of wisdom from every day marketing heroes who are making their way in industry day by day. The marketer interviews in this e-book are a great resource for inspirational marketing advice. You’re certain to find ideas that you can use in your business.