Social Media Survey Results – A Report on the State of Social Media in Northeast Wisconsin
In May, MarketingSavant and the Green Bay Area Chamber of Commerce conducted a comprehensive survey on the state of social media marketing in Northeast Wisconsin. The survey reflected the first attempt at a public survey to gather usage data and to determine the importance of social media to the business community of in Northeast Wisconsin.
The results overwhelmingly pointed to the fact that social media marketing is here to stay in Northeast Wisconsin! Some of the highlights from the survey include:
- 100% of survey respondents indicated that they felt social media has a place in the business world
- 35% of respondents are “very” to “extremely” familiar with social media
- 69% of Northeast Wisconsin organizations reported that they were already using some form of social media in their business today
- One-in-three respondents reported gaining customers through using social media
- Social networking is the top tool of choice to enhance business marketing efforts
- 50% of organizations allow their employees to participate in social media
- Brand-building and the perceived low cost of social media are the key benefits that respondents derive from social media
We don’t usually ask people to fill out forms for content but we put a lot of work into this one and would really like to know who and how many are downloading it.
So we hope you don’t mind our asking for a little info (it’s worth it) and we promise not to spam you.
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Related posts:
- NEW North Social Media Breakfast – 7/10 @ Harmony Cafe
- List of Top Tools for Social Media Management
- Ten keys to social media success in 2010
- New North Panel Session Focuses on Implementing Social Media Culture
- Green Bay Social Media Survey
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