Speaking Topics

badge_bookdanaDana speaks frequently on the topics of thought leadership marketing, social media marketing and marketing technology trends.

Is your group looking for a motivational marketing speaker to educate, inform, entertain and shake things up?

Contact The MarketingSavant Group at (888) 989-7771 or use our speaker contact form.

Download Dana’s speaking information kit to learn more about programs & speaking engagements.

Thought Leadership Marketing
Establish Long-Term Marketing Leadership

This program reviews critical thought-leadership strategies for modern marketing. From traditional media (whitepapers, events, articles, speaking engagements) to new media (blogs, virtual events, podcasts, social networking), Dana will cover proven strategies and techniques to build greater recognition, demand and reach in your market.

Attendees will learn:
● Using today’s thought leadership marketing vehicles.
● Track thought-leadership efforts to determine ROI.
● Thought-leadership best practices

Length: 1-2 hr, ½ day or full day

>>> Conact us to speak about Thought Leadership Marketing to your group

Marketech ‘09
Using Emerging Media in Marketing

Organizations depend on deeper and more relevant customer connections to drive loyalty, retention and referrals. These companies need a systems perspective on how to integrate the ever-changing world of social media, social networking and Web 2.0 into their core business infrastructure. Attendees will also receive a copy of the Marketech ‘09 Guide, which shows how to put these technologies to work.

Attendees will learn:
● Current and emerging technology in marketing and media vehicles.
● How to use new media to your advantage.
● The latest Web-based technologies that impact current marketing plans.

Length: 1-2 hr, ½ day, or full day

>>> Conact us to speak about Marketech ’09 to your group

TechnoMarketing One-Day Workshop
Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts

Based on the popular American Marketing Association 2-day training series event, TechnoMarketing, this one-day workshop version is tailored specifically to your organization’s need to understand digital & social media and how you can put it to use immediately. The one-day workshop format is a fast paced and intense action-oriented learning format. Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

Attendees will learn:
● Increase knowledge of terminology surrounding the newest technology-centric marketing tools
● Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
● Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
● Ability to execute a marketing campaign using the tools and techniques outlined in the course

Length: One full day, 2-day

>>> Conact us to speak about TechnoMarketing to your group