Webinar Calendar

MarketingSavant conducts webinars on marketing, social media, thought leadership and technology periodically throughout the year. Check the calendar below and click the sign up link for those webinars that appeal to you.

Social Media ROI: Becoming a Social Media Measurement Organization

Thursday May 2, 2013 12:00 PM – 1:00 PM CDT

A common argument that organizations level against social media is the challenge in determining real, tangible return on their social media marketing investment. This charge is not unfounded as so many social media programs are started at the tactical level – leaving decision makers with little to go on but the intangibility of friends, followers and fans – hardly the pillars of accountability able to withstand a boardroom conversation.

However, it’s not only the fault of social media but also an outdated sense of marketing measurement at the corporate level. Social media often exposes the “open loops” in a company that make it difficult to track social media, let alone hold it accountable.

This webinar will illustrate how to understand social media ROI on your terms, begin to build a closed-loop marketing system, understand the social media ecosystem and implement the six levels of marketing Key Performance Indicators (KPIs). We will further take social media measurement and turn it on its ear by showing how the investments that your customers are making in your brand by engaging in social media are adding value for you each and every day.

Following this webinar, you will be able to:

• Begin to close the loop on your marketing processes and understand the role of social media
• Develop a social media engagement measurement framework
• Introduce social media marketing ROI to your organization
• Understand the discussion between ROI and ROMI (return on marketing investment)
• Adapt your current marketing measurement system using the six levels of marketing Key Performance Indicators (KPIs)

Join us for this webinar on social media ROI to learn more about how you too can build more accountability into your social media efforts and communicate the value of social media to your leadership more effectively.