In order to fully appreciate this human voice concept, I think that you really “had to be there” so to speak.  Be there, that is, in the world that the non-marketer authors came from back in the late 90’s.  They … Continue reading →

This post is part of a 95 post series discussing the 95 theses of the Cluetrain Manifesto as they relate to business in 2011. Check out the rest of the series! Thesis #1: Markets are conversations. With full credit to … Continue reading →