This is a continuation of #3 and #4 about speaking with customers (and peers, and friends) in a human voice.  We recognize the sound of a human voice, in fact, we especially recognize the sound of our own names.  We’ve … Continue reading →

In order to sink your teeth into thesis number four, you need to first agree with the preceding thesis which states “conversations among human beings sound human; they are conducted in a human voice.” If you agree the corporations should … Continue reading →