Vanessa at Leader Networks had a great take on how poorly-conceived and executed social media programs can actually harm a brand.  This is the very same advice that I feel like a broken record doling out every day (strategy first, … Continue reading →

Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that … Continue reading →

Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about how to prepare their organizations for the challenging new environment. – McKinsey Quarterly McKinsey recently published an article entitled Clouds, big data, … Continue reading →

As more small businesses get on board with social media marketing to improve relationships with customers and gain new ones, they report that the primary benefit of such efforts is greater exposure. Read the full article at eMarketer.

After several days of the Gapocalypse, Gapgate, Logo-gate situation – or whatever you prefer to call it – most of us have encountered some discussion over the past couple of weeks on Gap’s new logo. I, for one, am a … Continue reading →

"It’s not about how customers fit into your marketing plan – but rather about how you fit into their lives." – Robbin Phillips, Author, Brains on Fire You’ve undoubtedly heard the phrase "maybe they’re just not that into you." While … Continue reading →

I’m as much a fan of some of the awesome Facebook pages created for the world’s top brands like Starbucks, Cranium, Threadless and Harley-Davidson, but what about for the rest of us who don’t have that kind of budget or, … Continue reading →

I’m revealing my introverted side a bit here, but when I saw this sign today, I couldn’t help but think that this local small business could be helped along a bit by social media marketing. As I’m driving by (yes, … Continue reading →

"The kid-within-us-all needs to be given permission to have fun regularly (especially in the workplace) and celebrate the big purpose of play throughout our entire life." – Kevin Carroll, Author, Rules of the Red Rubber Ball If you’re new to … Continue reading →

"Committable Core Values. The key word is committable: you must be able to hire and fire for them. If you have the right culture, everything falls into place." – Tony Hsieh, CEO of Zappos.com and Author, Delivering Happiness Quick! How … Continue reading →