Event marketing is tough. Trying to convince people to attend your next webinar or networking event can be as challenging as getting your Fantasy Football buddies to come to your great aunt’s 97th birthday party. Unless you’ve been assigned the task of … Continue reading →

The über-innovative folks at Crispin Porter & Bogusky are at it again with a great Twitter campaign for Kraft that many businesses out there could learn something from. The promotion works like this, according to a statement to Ad Age … Continue reading →