Actually, it depends on who you ask whether it’s 20%, 18.2%, 36.4% or something in between.  No matter how you slice it, being first matters.  More to the point, the Slingshot study highlighted in the eMarketer graph indicated that just … Continue reading →

Google has over 200 parameters that make up its search algorithm! Maybe that’s not keeping you up at night, but there are hordes of marketers constantly tweaking their websites trying to please Google and betting on how its ranking algorithm … Continue reading →