When I was in college, I used Tom Peters for inspiration all of the time. In fact, whenever I was stuck on anything, like a paper or a project, I’d pull out a copy of Thriving on Chaos or Re-Imagine! … Continue reading →

I had the honor and the pleasure of presenting to the Non Profit Resource Group today here in Green Bay on how to leverage social media for non-profit organizations.  We covered 82 slides in about 90 minutes or so.  A … Continue reading →

Last week at AMA’s Advanced Social Media we talked a lot about influencers, the good, the bad and what it takes to make the most of them.  I was brewing up a post when i came across this article from … Continue reading →

Thought leadership marketing actively positions you or your organization as an authority, a resource, and a trusted advisor on issues of importance to your audience. This positioning is accomplished using a variety of media, including books, newsletters, blogs, e-mail, events…. … Continue reading →

"Consumers instinctively judge brands in much the same way they judge other people." – Chris Malone, chief advisory officer of The Relational Capital Group Pop Quiz: How would customers rate your organization on characteristics like "honesty and trustworthiness" and "acts … Continue reading →

We’ve had this question a few times…  “How can I add both a photo and a link to a new post on my Facebook Fan Page?”  Facebook allows you to add one, or the other, but as soon as you … Continue reading →

Robert Kiyosaki, best known for his book Rich Dad Poor Dad, often writes about what he calls "the law of compensation." He explains the law of compensation like this: Returns are minimal in spite of massive effort at the start, … Continue reading →

Social Media – Top Tools for Social Media Management

Kenneth Blanchard and Spencer Johnson were really on to something when they wrote The One Minute Manager. For those of us who were NOT managers, these were some simple guidelines to make sure that we were at least covering the … Continue reading →

Is your vision blurry? Well, that’s OK, most visions for social media are a bit blurry at first (at best) but they clear up pretty quickly once your guiding coalition settles on principles, philosophy, follows social business fundamentals and puts … Continue reading →