The ABCs of Social Media: 26 Keys to Social Media Success in Business Thursday, September 8, 2011 11:00 AM – 12:00 PM CDT The ABCs of Social Media for Business may cover the fundamentals of social media but it’s far … Continue reading →

I’m a non-confrontational person. If there’s an issue which requires lodging a complaint, I’m about the last person who’s going to do that. Or am I? Actually, numerous studies show that when consumers are dissatisfied with a product or service, … Continue reading →

How many times have you thought to yourself, ‘I don’t know how I would have done this without a computer’? Well somehow, not more than 30 years ago, we did ‘X’ activity just fine without a computer. I think the … Continue reading →

“We’re entering an era of reciprocity. We now have to engage people in a way that’s useful or helpful to their lives. The consumer is looking to satisfy their needs, and we have to be there to help them with … Continue reading →

Every so often, we’ll get a request for a social media strategy, which in and of itself is part of business as normal, but it so happens that we’re sometimes asked for social media strategy in the absence of the … Continue reading →

Marketing personas are realistic profiles of your prospects, customers and the public that contain in-depth behavioral traits, character traits, likes and dislikes which are often given fun names like Sally the Striver and Derek the Diligent Improver. Personals help develop … Continue reading →

I’ve recently seen a few local bloggers dismissing some of the concepts that we talk about a lot in social media such and arguing whether or not social media is really social, engaging and whether or not it get’s people’s … Continue reading →

Ready to commit to social media in your trade show strategy, but not sure how to get your target audience to say “yes”? It’s time to stop flirting with social, and get engaged! This webinar will walk you through the … Continue reading →

MarketingSavant is putting on 2 classes on Facebook for Business. A Facebook Fundamentals and Advanced Facebook Class. The classes will be held at The Docking Station at 111 N Broadway in Green Bay, WI. Register for Facebook Fundamentals, July 14th … Continue reading →

Let’s Get Engaged! Leveraging the Power of Social Media for Trade ShowsTuesday, June 28, 2011 11:00 AM – 12:00 PM CDT Ready to commit to social media in your trade show strategy, but not sure how to get your target … Continue reading →