Comments on: The Five Dysfunctions of Social Media Marketing http://www.marketingsavant.com/the-five-dysfunctions-of-social-media-marketing/ Thought Leadership and Social Media Marketing | Green Bay, WI Mon, 06 Sep 2010 06:08:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Paul McKeon http://www.marketingsavant.com/the-five-dysfunctions-of-social-media-marketing/comment-page-1/#comment-541 Paul McKeon Fri, 19 Feb 2010 20:24:11 +0000 http://www.marketingsavant.com/?p=1798#comment-541 Dana, you post is timely since I just blogged today on a related topic. I'm specifically interested in your dysfunction #5: knowing how prospects use social media, especially when it comes to making a buying decision. "Bright shiny object syndrome" is a real concern. Marketers appear to be so eager to use social media--and now Demand Generation providers are eager to automate it--that it's easy to forget that what makes social media different is not that it's another channel to push the message through--it's a conversation. Without relevance to the market, it isn't sensible to apply familiar tools to new channels: http://bit.ly/a8vqjY Your recent posts are excellent guidance for an intelligent social media strategy. Dana, you post is timely since I just blogged today on a related topic. I’m specifically interested in your dysfunction #5: knowing how prospects use social media, especially when it comes to making a buying decision.

“Bright shiny object syndrome” is a real concern. Marketers appear to be so eager to use social media–and now Demand Generation providers are eager to automate it–that it’s easy to forget that what makes social media different is not that it’s another channel to push the message through–it’s a conversation.

Without relevance to the market, it isn’t sensible to apply familiar tools to new channels: http://bit.ly/a8vqjY

Your recent posts are excellent guidance for an intelligent social media strategy.

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