Thought Leadership Marketing Failures?
A question emerged from a recent discussion on whether or not we could come up with some good examples of ‘thought leadership marketing’ failures. Who are those organizations that, for one reason or another, attempted to ascend the pyramid of thought leadership greatness only to be hamstrung by any of the following such factors:
- A lack of transparency
- Dearth of unique intellectual capital
- Unoriginal or unsustainable point of view
- No depth of thought leaders beyond the CEO
- No validity to their claims
- Interesting, yet irrelevant to the audience
- Lapse of ethics that compromises their integrity & position
We tried to come up with a few examples like Arthur Anderson. Great company, thought leading, but compromised (in the wake of Enron) by some ethical issues. They never realized their full potential. Beyond that, if even that one, we had a hard time coming up with examples. What do you think?
In contrast, here are some of the success factors in thought leadership (according to the Bloom Group)
source: The Bloom Group
So, what’s your ‘thought leadership marketing’ failure story nomination?
If you enjoyed this post, make sure you subscribe to my RSS feed!
Related posts:
- What’s your TLMQ? (Thought Leadership Marketing Quotient)
- The five second prescription for thought leadership marketing
- A high level view of the typical thought leadership marketing campaign
- Thought Leadership Marketing Frameworks & Fundamentals
- Newest version of the Thought Leadership Marketing Frameworks map
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
-
http://www.ejly.info ejly
